To promote James Blunt's single 'All The Love I Ever Needed' Creative Director, Daisy King & I teamed up to come up some content ideas. Leaning into James' self depreciating humour we collaborated with Writer & Director Jack Howard to create these films.

James had not previously leaned into content like this to promote a single and the change in traditional marketing was to a huge benefit. With other 5million views & 400k likes across social platforms.

As part of the campaign I managed to have James guest edit the Metro's iconic 'Rush Hour Crush' column.